Most EV buyers in the U.S. fall into the category of Innovators, as defined by VALS™, a framework that segments consumers by mindset. VALS defines Innovators as “successful, involved, forward-looking consumers who try to understand and make sense of the world’s complexities.”

Further, VALS classifies Innovators as highly educated, full-time professionals with higher-than-mean household incomes. In other words, they’re precisely the kind of members most upscale golf courses hope to attract.

Surprisingly, the desire to reduce carbon dioxide emissions is not the Innovator’s primary reason for purchasing an EV. Although concerned about the environment, these early adopters are motivated more by factors involved in their own personal use scenario. This includes the length of their daily commute, the long-term financial value of EV ownership and the ease of charging their vehicles.

More than anything, an Innovator’s EV ownership is fueled by the desire to have a fully charged vehicle every morning, with no need to ever stop at a gas station again. Thankfully, golf courses are in a unique position to provide this game-changing service for their members.

To claim your share of this promising membership market, the most obvious solution would be to install your own EV charging stations. However, this is not as simple as it sounds.

In addition to the financial investment and logistical challenges involved—such as where to locate chargers, what types of chargers to install, and the number of chargers required to effectively serve your members and guests—you will also need to consider:

• The ongoing maintenance and servicing of the chargers
• Billing and communicating with the residents who use them
• Providing regular equipment upgrades as technology advances
• Adding more chargers as your residents’ charging needs increase

For most clubs, this creates additional headaches for an already overburdened management and maintenance team that may lack any significant EV charger expertise. Factor in the substantial financial investment for equipment and technology, plus the costs of maintaining, servicing and upgrading the equipment, and you can see why it makes sense to work with EV charging professionals.

Instead of handling all the details on your own, leave the planning, installation and ongoing management of the chargers to EV experts. We can provide the turnkey solution you need—one that’s customized to your property and your residents’ usage, scalable over time, and doesn’t create additional work for your management team.

The process starts with an evaluation of your property’s needs and an honest assessment of whether EV charging is the right choice for your community. If everything looks good, we’ll then cover the initial outlay for the equipment, technology and infrastructure, and recoup our investment over time, by billing your residents for their usage.
Our team will work with your staff to pinpoint the ideal community location, installing professional grade equipment from our highly respected partners, Siemens, ABB, and EVBox. We’ll assemble a seamless EV charging solution that fits the unique characteristics of your property and the growing energy needs of your residents.

You’ll gain a highly valuable amenity with little to no financial investment, other than providing a charger-ready site that’s easily accessible.

We take care of the paperwork, too.

Our start-up process includes keeping everyone informed, from your property’s management and maintenance team to your current and future residents. We’ll help you introduce your community’s exciting new amenity, provide resident education on its use and, once your chargers are up and running, continue to provide friendly usage reminders and hourly billing through our convenient OOdles Energy app.